- relates back to first impressions
-if they are very passionate about what they are talking about then you can listen
- if their attitude is positive you feel as though you can trust them
talk to you instead of at you
-Ethos: the character of the person who is doing the speaking [the way someone dresses and the way that they carry themselves]
-Pathos: the emotion that a speaker brings to a message
logos: how well does the speaker arrange his or her argument
-JFK Speech
-President of the United State
- Positive perspective
many symbols showing that its going to be an important event
- introduces himself with gratitude
- Shows that he knows a lot about what is going on with the nation
- Supports his argument with facts and facts that support those
- Connects himself with the people that are attending the meeting
- Gives everyone a time line to show that they are serious about going to the moon and getting the work that they promised done
- Puts a lot of emotion behind what he is saying to really get the point across that he is committed to doing what is right and what needs to be done
- Promises/ vows to the nations that they will come first and that they vow to give them freedom, peace, and effort
- Nothing is going to effect the people and the nation in a harmful way, only in a way that is going to advance the knowledge of the people
-"We chose to do these things not because they are easy, but because they are hard"
- Everything was structured and written down
- Knowledge is key
- Act of faith and vision
- Facts are his key argument!
- Makes jokes to get everyone involved in the speech (unintentionally)
- Not waisting money but getting a job done instead
- The people are involved
- Made a lot of references to God
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